For a decade, businesses have known the importance of digital marketing and SEO. As people shifted to digital platforms for every need. Businesses know the essence to accelerate the speed towards online media from the way of doing traditional marketing.
As a business owner you may hear the word “SEO” and you may know that SEO helps you increase your website search ability and visibility. But, it is very important for you to understand what exactly it is and why it’s so important for your business and how you can leverage the benefits of SEO.
Here you will get a deep insight about SEO in this blog. Keep Reading….
What is SEO?
Whenever a user searches a query into Google, Yahoo, or any other search engine, they will get the end number of search results. It’s called “SERP”. Suppose anyone searches for “best book for business success” Then the searcher will get the result like this
Which one will the user select? Searchers are most likely to select from the top 10 results. Right! Now you may have the questions “What are the factors that these websites are ranking in the top 10? Why are those websites ranking on those queries? By optimizing the website for search engines.
To rank your website on search queries your website needs to apply the right SEO techniques. SEO is nothing but optimizing your website for search engines so search engines can understand your website better and show it to a searcher on SERP.
Why is SEO crucial for your business?
Don’t know why is SEO important to a business? Search engines, Organic search play a huge role in business website performance and get more traffic. Google processes a total 5.6 billion searches per day and approximately 2 trillion global searches per year.
Search engines such as Google, Bing, Yahoo! , Baidu, DuckDuckGo and Yandex share the market. 92.26% Searches happen on Google Only.
Search engines are the primary source of any website traffic. If your business wants more traffic to the website then you have to optimize your website for search engines.
- SEO helps your website to get more visibility on search engines, more traffic means more sales and conversions.
- SEO helps to increase positive user experience.
- SEO is a cheap and cost effective technique to get more traffic to your website.
- SEO helps build long-term equity for your brand.
What are you missing out if you are doing SEO
- To Rank on one page of Google
- High no of engagement, traffic and conversions
- Branding and awareness
- High authority of website
Where can you start with SEO for your business growth
Here is the checklist and Tips to get start with the SEO (Search Engine Optimization):
- First thing first, you need website.
- Then, Install Google Analytics, Google Search Console and Being webmaster tool etc.
- Create the Google Business Profile for your website (If you are a local business or service-based industry).
After doing that don’t miss out the following steps to get Success in SEO:
1.Analyse a website structure
Search engines and consumers will be able to access your product and services page more easily if your website is organized correctly and connects all of the pages together.
You must make your website Google friendly. The website’s navigation should be simple to use. All of the links to your other service pages, such as Services, Blog, Contact, About, etc., should be on your homepage. Your site will receive more authoritative links as a consequence, which will enhance your search engine rankings.
Check your footer, and be sure to include your address, phone number, contact information, and email address.
Avoid making your website’s navigation too complicated because doing so will negatively affect user experience and make it harder for search engines to find specific pages. Keep your site’s architecture simple so that users may easily browse around it and discover what they’re looking for.
2. Do proper keyword research
Keywords are the key ingredients of SEO. After analyzing the website structure you have to start researching keywords. List the key phrases you believe your audience or users are searching for as you begin your keyword research.
For instance, suppose you own a laptop shop as a local business.
Then you folks are going to be looking up:
- Laptop store near me
- A laptop shop near me, With the location name and brand.
List out all possibility keywords and take a help of keyword research tools. There are lots of tools to find your potentials keywords, what your user might be searching for. You can find out the keywords volume and competition and finalize the keywords which has low completion and higher volume. Sprinkle all selected keywords on your page headings, content and meta tags, and boom. Your page is ready to give tough competition. There are lot other techniques to get high rank on Google. We will discus it later on other blog.
3. Do On-Page SEO
Start with the page optimization of your website. Whatever activities you do to improve ranking and user experience on website pages that come under On-Page SEO. Doing on-page SEO is essential because it helps search engines to understand your page better.
Make each page search engine friendly.
- Create title and meta description
- Optimize header tags of the page,
- Check whether the page is indexable by search engine bot or not,
- Create a sitemap file,
- Create a robot.txt file,
- Optimize the OG tags,
- Website Page speed. Etc
- Optimize image alt tag
- Navigation
- internal linking
4. Do Off-page SEO
Off-page SEO includes all actions you take away from your website to enhance user experience and search ranking. 30% of all SEO activities are covered by it. To achieve your target objective, you must perform both on-page and off-page SEO. Basically, it involves building your brand and promoting your website by various actions like:
- Create backlinks from known/ high profile site
- Reach out to influencer
- Contributing as guest author on blogging site
- Article submission
- Forum posting, etc.
5. Optimize your site for Speed
Do you like slow websites? Nobody likes it right! Speed plays a very important SEO factor when it comes to ranking in SERP. If your website is accessible in a short time period then you will get significant ranking benefits over your competitor.
Any web page speed divide in three categories:
- FCP (First Contentful Paint): When user lands on the page and how much time the first piece of content is taking to load each element.
- DCL (DOM content Loaded ): The matrix tells how much your bit of code on the page is taking time to load.
- LCP (Largest Contentful Paint): This matrix tell that How much your main content of the page is taking time to fully load.
Google will penalize the site if it’s taking much longer than 4- 7 seconds for the page. If your page does not load in 2-3 seconds then the user will start to return back and it will increase the bounce rate and lower your ranking in SERP.
To improve the page and web page experiences then you have to follow the Core Web Vitals metrics, and that are FID, LCP, and CLS.
You can take a help of PageSpeed Insight Tool
6. Write a quality and value rich content
“Content is the king” You must have heard this when it comes to content.
You need to provide high-quality content that offers your users a tremendous amount of value if you want to increase website traffic. Your content should provide more advantages so that users will want to return again for similar information. By using real/relevant images, videos, better sources, and infographics, you may make your content more interactive.
Quality of content will help you to increase the authority of the website and it will improve the search ranking.
7. Create quality Backlinks
“Word of mouth” is effective in traditional marketing and Quality backlinks are effective in digital marketing.
Word-of-Mouth = High-Quality Backlinks
How many other websites and social media platforms have referenced your services and company together with your name/website link? This information can be used to notify Google how valuable your website is in the marketplace. Therefore, building plenty of high-quality backlinks is essential.
Key takeaway
If you have heard the story of Rabbit and tortoise. The moral of the story is that slow and steady wins the race and SEO is like that. But, how can you win the race? You should have a roadmap in mind so, here in the article, I tried to deliver that. Businesses should know the value of SEO and how it can be beneficial for the business. I have tried to mention all such activities that are gonna help you to understand that better. From site architecture to high quality content how you can improve and can best utilize it for business benefit.
If you need any help and consultation in SEO to start then do not hesitate to contact our digital marketing agency. to get your desire success in your business. Don’t forgot we are here to give your business digital wings to fly high.